I’m Sreevas. I design clear, reliable digital products for large organisations.

I am a Product Designer with over fifteen years of experience in business-critical applications. I design clear, accessible products for large enterprises and public-sector organisations, leading the work from research and strategy through prototyping and design systems to delivery with engineering.

Industries
15+ years across
  • Banking & Finance
  • Oil & Gas
  • Government & Public Sector
  • Airlines & Aviation
  • Real Estate
  • Power & Utilities
  • Pharmaceuticals
Research

Understand the work before designing the screen

Every project begins with the people who will use the product. I observe how the work is done today and where it slows or fails, and I translate that into a problem statement the whole team agrees on, together with a way to verify the outcome after release.

01

Stakeholder & user interviews

Structured conversations with the people who do the work and the people accountable for the outcome, so goals, constraints and organisational dynamics are clear from the start.

02

Shadowing on the job

Observing a buyer, an engineer or a department head using the current system, including spreadsheets and email trails, to identify the workarounds a new tool must replace.

03

Audit of the existing tool

A review of every screen, approval chain and report in the legacy system, recording where time is lost and errors occur, ranked by business cost.

04

Personas & journey maps

Role-based personas and end-to-end journeys that anchor later design decisions in real tasks rather than hypothetical users.

Design

Structure first, then pixels

In enterprise design, most of the important decisions concern structure rather than styling. I define the information architecture, workflow and business rules first, so the difficult thinking is complete before screen design begins. The interface then turns a long, complex process into a small number of clear steps that people can follow without training.

01

Information architecture & flows

Navigation, hierarchy and step-by-step flows mapped to how the organisation is governed, so requesters, approvers and reviewers each reach the work that matters to them.

02

Interface & interaction design

Screens from wireframe to high fidelity, with states, validation and feedback designed so that forms, gates and reviews can be completed accurately and with confidence.

03

Dashboards & data views

Determining which measures matter to which role, then giving them a clear hierarchy, consistent charts and filters so managers can act on the data directly.

04

Design systems for platforms

Shared components, tokens and patterns documented for engineering, so a suite of internal tools behaves as one product and later modules ship faster.

About me

Designing usable systems for complex operations

I am a Product Designer with more than fifteen years of experience turning complex business processes into clear, usable software for large organisations. My work spans banking and finance, oil and gas, government and the public sector, airlines and aviation, real estate, power and utilities, and pharmaceuticals.

Most of the products I design are internal enterprise tools that colleagues rely on every day, such as raising a purchase request, moving a project through a stage gate, or monitoring risk. When these tools are designed well, they save significant time across entire teams.

I focus on problems that are difficult to untangle: processes spread across departments, spreadsheets and email, or tools that earlier attempts failed to land. My approach begins with the people who do the work. I study how the work is actually done, and I shape the new tool around structures they already recognise before moving to screen design.

I work across the full lifecycle, from research and UX strategy through prototyping, usability testing and design systems, and I remain closely involved with engineering through delivery. I measure success by adoption: people choosing to use the new tool because it makes their work easier.